ACA Communications Toolkit - American Camp Association

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2011 National Conference

Join more than 1,500 of your colleagues, presenters, and exhibiting personnel at the 2011 National Conference in San Diego. Fourplus packed days of quality education, social and issuesbased networking, professional trade-show access, and special events are designed to boost your professional development.

What to Pack

Camp is just around the corner, and you’ve still got to pack! You might be a pro at packing for camp, but there are always a few things you might forget. That's why The Clorox Company is partnering with the ACA to bring you a simple list of great suggestions for what counselors and staff should make sure is on their packing list this summer. Take a look – it just might save you from leaving something really important off your list!

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Media Toolkit

Media Relations 101

Crisis Communications Overview

Generating Stories

Key Messages by Topic

Frequently Asked Questions

National Office Directory

Local Office Directories

ACA Crisis Hotline

The communications toolkit is designed to guide camp professionals at all levels in their media relations activities. The toolkit is a resource for both proactive public relations and crisis communications.

Helpful Resources

The ACA Web site features a media center that serves as a resource for journalists. Access information that can assist you in developing your communications strategy including ACA fact sheets, information on enrollment and tuition trends, and a photo gallery.

ACA Media Center

Articles Available for Reprint

Public Service Videos Available for Broadcast